Brand guidelines · v0.1 · Sep 2026
urbanfactory.in brand
The identity system for urbanfactory.in — logo, colour, type and stationery, and how to use them together.
About the name. The name combines the essence of city life with production, suggesting creativity and innovation in urban settings.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “u” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0D7377RGB 13, 115, 119#08494CRGB 8, 73, 76#EF6F53RGB 239, 111, 83#17242ARGB 23, 36, 42#F3F6F6RGB 243, 246, 246Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Sora
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxWhere Urban Innovation HappensH2 · 36pxWhere Urban Innovation HappensH3 · 24pxWhere Urban Innovation HappensBody · 17pxWhere Urban Innovation HappensCaption · 13pxWhere Urban Innovation HappensLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@urbanfactory.in
www.urbanfactory.in
Founding Team
urbanfactory.in
hello@urbanfactory.in · www.urbanfactory.in
www.urbanfactory.in
Explorations
Alternative wordmark directions considered for urbanfactory.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.